- Dunkin’ Donuts
- The Coffee Bean and Tea Leaf
- McDonald’s McCafe
- Peet’s Coffee and Tea
You know them.
You know their logos.
You know their colors.
You know what to order.
I am a huge advocate of local coffee shops.
I travel and search for the best local coffee shops. It is within the family-owned business, within the truly local scene, that you get a more personalized experience. It feels like your business not only means more in these places, but it has the ability to do more. Finally, it’s in these venues that you can explore the culture of a community. Locals patron local venues.
That all being said, there is something truly wonderful about coffee chains. I will not promote these brands with the same pomp and circumstance as Mothership, or Sunrise, or Affogato, but I will say that coffee chains are valuable and beautiful in their own right.
Coffee chains have standardized decor, menus, and processes, so you are quite guaranteed the same experience, and taste. Coffee chains are more likely to have drive-thrus, so you can keep yourself moving. Coffee chains are more likely to have rewards programs, so you can feel a little bit better about spending money on your morning cup of coffee. Coffee chains are by definition, everywhere–if I’m going to work, if I’m on vacation, or if I’m at my mom’s house, I know that there’s a preferred chain nearby–I know where I can get something I definitely like to drink.
These chains, by being ubiquitous, give you options. If you love a particular drink, but dislike a barista, or the parking situation, or whatever about that particular store, you don’t have to give up that coffee drink you love–you just have to hop over to a different location to savor the same coffee in a better environment, which ultimately enhances the taste.
There’s nothing wrong with a coffee chain.
I want to find the unknown location, the hidden gem, or the new hot-spot because it’s different and new. However, I do not condemn, or completely shun, coffee chains.
I like that there are certain places I am guaranteed to find wherever I go. That is security, and security feels good.
There’s no need to scour a menu or hope for a good recommendation or worry about the price. I know what I like, what I want, and how much it’s going to cost. That translates into even more security and comfort, even more of a good feeling.
What else is neat, arguably better, about coffee chains? Sometimes I find a new place and I think it’s only available to me for now, but then I discover it’s a chain within a specific region. That is an awesome surprise!
Places like Philz Coffee, Blue Bottle, and Dutch Bros. I originally thought were local gems have grown into, or been discovered to be, smaller chains. I don’t have to only be in *insert specific city* to patron this particularly awesome locale.
Smaller chains provide a measure of novelty as well as security–they may not be near me, but I’m traveling this summer and two of my favorite smaller chains, unavailable to me at home, are available during my travels and that’s exciting! If I want the comfort and assurance of great coffee, I already know where to go.
Each coffee shop, even each chain, has its perks and pitfalls. So, there is always room to explore and grow as a coffee drinker.
For instance, seasonal drinks: I love when new drinks or season-based drinks come out. It’s something to look forward to, or crave, even if it’s just temporary. It’s a way for a coffee chain to entice me to them–above all others–for just a few months.
The merits of a coffee chain are plentiful, and it’s okay to go back and make sure that our preferred drink from *insert favorite chain* in Ontario, California is just as good in Henderson, Nevada.
So I say go ahead and have your standardized, reliable cup–a cup you can get anywhere in case of an emergency. Enjoy the smaller chains, know you are special to live or be in a place where this brand has been established. When you travel, find comfort knowing that a big chain, or smaller chain, is available to you to fulfill your coffee needs. Relish in that feeling, enjoy that experience.
It is an amazingly secure and comfortable feeling created by a menu you know and trust. I can’t deny it, and that’s why coffee chains, big and small, are actually kinda magnificent.
Yes, coffee chains, you have my full love and support. Cheers to you!